Savannah Tennis

User Experience, Branding — 2019

The scope of this project for the Savannah Area Tennis Association, a local non-profit of the USTA focused on promoting tennis and healthy living, was to create a completely new identity, as well as designing a new website, all with a focus on user exeperience and targetting younger tennis players. The branding work included a completely new logo and wordmark, color palette, and typography system.

Brand Identity (Logo + Wordmark): 


 Animation assets:



User Journey Map:
Wireframing:


Website:
Mark