A branding project for a branding class that was part of my MFA, the task was to create a completely new identity and materials for a fictitious organic grocery in downtown Savannah, specifically because of the dearth of one currently.
Everything from the color palette to the illustrations are meant to feel human, there’s a handmade quality to all of it that is meant to feel like it’s from a bygone era, while the simplicity and type are clearly modern.