Phoenix Restaurant — nataliebudiman

Phoenix Restaurant

^{Branding, Packaging, Illustration, Art direction — 2019}

^{Phoenix Restaurant is a family-owned restaurant in Surabaya, Indonesia that once serviced more than 1000 people a day and needed a new visual identity, including branding, packaging, business cards and plating for their re-opening, after having been closed for more than ten years.}

^{The new identity was focused on a more sophisticated aesthetic, while maintaining the character and heritage of their original brand. This was accomplished by using elevated and completely redrawn graphic elements paired with modern type to reflect the new Phoenix.}