^{Illustration, Branding, Packaging — 2019}

<sup>This work for “Dodo Donuts” is a study of original brand and identity work for a fictional doughnut shop out of the East Village in New York, a neighborhood near and dear to my heart. Their brand identity includes a full range of original illustrations used across packaging, stationery, and merchandise that (hopefully) sits between vintage and modern inspirations, while still feeling contemporary in its execution.

This is specificaally reflected within the geometric sans-serif characters of the logotype, the simple, playful doughnut iconography, patterns, and the straightforward application of these assets.</sup>

_{︎The packaging was designed with two colors to allow flexibility and the ever changing flavors that are made and sold at Dodo Donuts.}