Playaoption

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Playaoption is a community based branded founded on African American- leadership & history, elegance, style, and creative passion. The name was founded by hip-hop artist/producer “ShawnAnthony” who also works in client service for a luxury brand. The duality of Shawn’s day job in retail, and his childhood passion in music is what PLAYAOPTION is all about. The option of having another interest besides what you do for a living. Shawn also played football and basketball for most of his childhood and teenage years while having 2 older brothers play basketball on the college and pro level. The ethics of team sports play a huge part in this community’s identity even though can be a PLAYA in their own respective career field. It’s about mastering your craft and incorporating your own style into it all.

The identity of this community is rooted in 90’s sports athletic wear. Vintage Nike tennis ads, 90’s hip-hop music videos, 2000’s college basketball culture. PLAYAOPTION aims to bring a modern, elegant nostalgic touch to its designs. Imagine a basketball club with the style of a retro Beverly Hills Tennis’s Club/spa.